“YOU MUST ONLY USE AUTHENTIC INFLUENCERS”
“IF YOU CAN’T AFFORD AN A-LISTER DON’T WORRY, MICRO INFLUENCERS CAN ALSO BE VERY EFFECTIVE”
“WE WILL NO LONGER USE FRAUDULENT INFLUENCERS”
These blanket statements demonstrate the reality that large sections of the INFLUENCER MARKETING industry don’t fully understand how the channel really works.
Done correctly however, Influencer Marketing will inform your business about what decisions to make across all your advertising channels. It is the singular best source of intel about your brand, customer and marketing effectiveness.
It works better than any other tool or any focus groups.