Snacking is an £18 billion category, growing at 0.3% in value. At the risk of playing buzzword bingo, there's no way to avoid the 'M' word when it comes to this topic. The fact is that millennials have been a huge factor in the snacking revolution. The change they've brought to lifestyles and social attitudes have not only seen us snacking more often, but significantly changed the snacks we eat. "Protenin Balls", pea snacks and beef jerky are the new normal.
Does this spell doom and gloom for out traditional sugary favourites? Not exactly, no.
Here we'll look at why people are choosing healthier options when it comes to snacking, but also why we believe traditional snacks still have a bright future if they evolve.