Chasing Status: Keeping Up With The Changing Definition of ‘Premium’

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Popping bottles, cruising in flash cars and toting expensive handbags (with six month-plus waiting lists)…no, it’s not an episode of beloved Noughties MTV show, Cribs. It’s how (until fairly recently) we’ve all thought about ‘premium’ products and experiences. But attitudes are changing – and so must brands change with them.

We’ve identified the two factors driving this change, and we’ve got four recommendations for staying front of mind in this new age of premium.

Download the full report.